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Steve Quinlan

Building digital experiences that thrive in an AI-powered world.

Specialising in the technical and business evolution needed to create digital experiences that work for customers, AI agents, and everything in between.

With over a decade of experience in digital product development, I now specialise in helping organisations build AI-ready digital experiences. This isn't about bolting AI onto existing platforms. Since 2023, I've been developing frameworks that assess platform readiness, integrating AI into experimentation workflows, and shaping strategies that fundamentally transform how organisations deliver their digital presence.

At the core of everything I do is simple: customer intent remains constant, but delivery must evolve. This means assessing current capabilities, identifying gaps in technical infrastructure, and building roadmaps that keep customer experience at the heart of every decision. The key is understanding both sides, the technical requirements that make platforms AI ready and the business strategy that ensures meaningful outcomes.

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Build, measure, learn

The roadmap for navigating rapid change

An illustration of the build, measure, learn framework

Testing and data have always been the backbones of excellent user experiences. In the AI era, they're essential. Using "Build, Measure, Learn", I help organisations experiment with new approaches, measure real outcomes, and learn quickly. When change happens this fast, the ability to validate assumptions and adapt is what separates leaders from followers.

Experimentation & Product Management

Experimentation and product management are a powerful combination in creating customer-centred products that deliver successful outcomes. Experimentation helps identify customer needs and preferences by testing different approaches on samples of the target customers, which leads to more informed product development decisions.

Product Management then translates the customer insights into experiences that can help drive growth. By combining experimentation with product management, we can create products that customers love while also driving business success.

See some of my work
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Chat GPSte

I've reimagined what it means to have a professional presence by building ChatGPSte, a generative AI chatbot trained entirely on my experience. Rather than presenting a traditional CV, I've created a digital character you can actually have a conversation with. Ask it about my methodology, specific projects, or the thinking behind my decisions. It's a new way of understanding who I am and what I've done.

Take a look at Chat GPSte

Skills

Rounded skills

Over the years I have worked on combining digital skills focusing on insight, UX, design and iterative delivery. This skill mix enables me to help organisations implement change based and deliver results.

I’ve been lucky enough to produce work for Alfa Romeo, Visa, Toyota and Farrow & Ball. Each time using the mix of data, UX and business objectives to drive growth.

From the blog

  • Icon of a balance scale with two pans, one higher than the other, on a dark green background.

    Why ditching heavy processes can boost creative problem solving

    In today's fast-paced, ever-evolving world, creativity is more important than ever. But what if the very processes we rely on to solve problems are actually holding us back? In this blog post, we'll explore the idea that heavy processes may hinder teams working on creative problems and discuss a more flexible alternative: frameworks.

  • A green background with an orange infinity symbol diagram showing that product management is connected with CRO.

    The intersection of conversion rate optimization and Product Management: How to drive sustainable growth

    Product management and Conversion Rate Optimisation are often spoken about separately, but in reality, they are closely intertwined.

  • Line drawing of a person with an arrow leading to a curved path, which ends at a flag on a square, representing a process or goal.

    How experimentation transformed our team's way of working

    When it comes to improving the efficiency of our internal processes and workflows, we often overlook the opportunity to apply experimentation principles. In this post, I will share how our team used experimentation to test new ways of working, gaining valuable feedback and learnings that ultimately made us more efficient and effective.

See more from the blog

Blog

Lets connect

Say hello on Linked in, and we can connect.