Steve Quinlan
Building digital experiences that work for humans and AI agents.
Specialising in Agentic Experience (AX), the frameworks, technical architecture, and business strategy organisations need to thrive in an agent-mediated world.
I have over a decade of experience in digital experimentation, product development, and optimisation, working with brands such as NatWest, Alfa Romeo, Visa, Toyota, and Farrow & Ball. My focus now is on helping organisations get their digital experiences ready for this new reality. At NatWest, I lead AI readiness work to assess how platforms must evolve to serve both customers and AI systems.
I believe customer intent stays the same, but how we deliver must change. This means reviewing technical barriers that stop agents from acting for users. Human experience should guide every decision. Organisations that master agent-responsive design now will see the same advantages as early mobile adopters.
Build, measure, learn
The roadmap for navigating rapid change
Testing and data have always been the backbones of excellent user experiences. In the AI era, they're essential. Using "Build, Measure, Learn", I help organisations experiment with new approaches, measure real outcomes, and learn quickly. When change happens this fast, the ability to validate assumptions and adapt is what separates leaders from followers.
Experimentation & Product Management
Experimentation and product management are a powerful combination in creating customer-centred products that deliver successful outcomes. Experimentation helps identify customer needs and preferences by testing different approaches on samples of the target customers, which leads to more informed product development decisions.
Product Management then translates the customer insights into experiences that can help drive growth. By combining experimentation with product management, we can create products that customers love while also driving business success.
Chat GPSte
I've reimagined what it means to have a professional presence by building ChatGPSte, a generative AI chatbot trained entirely on my experience. Rather than presenting a traditional CV, I've created a digital character you can actually have a conversation with. Ask it about my methodology, specific projects, or the thinking behind my decisions. It's a new way of understanding who I am and what I've done.
Skills
Rounded skills
Over the years I have worked on combining digital skills focusing on insight, UX, design and iterative delivery. This skill mix enables me to help organisations implement change based and deliver results.
I’ve been lucky enough to produce work for Alfa Romeo, Visa, Toyota and Farrow & Ball. Each time using the mix of data, UX and business objectives to drive growth.
From the blog
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Why ditching heavy processes can boost creative problem solving
In today's fast-paced, ever-evolving world, creativity is more important than ever. But what if the very processes we rely on to solve problems are actually holding us back? In this blog post, we'll explore the idea that heavy processes may hinder teams working on creative problems and discuss a more flexible alternative: frameworks.
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The intersection of conversion rate optimization and Product Management: How to drive sustainable growth
Product management and Conversion Rate Optimisation are often spoken about separately, but in reality, they are closely intertwined.
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How experimentation transformed our team's way of working
When it comes to improving the efficiency of our internal processes and workflows, we often overlook the opportunity to apply experimentation principles. In this post, I will share how our team used experimentation to test new ways of working, gaining valuable feedback and learnings that ultimately made us more efficient and effective.
See more from the blog
Lets connect
Say hello on Linked in, and we can connect.