What We Need to Know Next: The Underrated Skill We Need to Know
"What do we need to know next?" is a phrase that doesn't get the attention it deserves. This question can lead us through the maze of uncertainty to those "aha!" moments that are so important in the early stages of a product's life cycle.
The Rush to Solutions
In our fast-paced, results-oriented world, it's easy to want to get right to the answers. We are eager to build, launch, and grow. But when we are in a hurry, we often forget how essential validation is. We're so focused on "test to earn" that we forget about "test to learn."
Test to Learn, Not to Earn
In the 'test to earn' approach, the focus is on the solution. Will this solution make more for the organisation? This has its place in an experimentation program, but a 'test to learn' approach would be better suited for teams in early product development, entering new markets, or where customer segments that aren't well-defined yet. The test-to-learn approach is a guiding framework that builds knowledge alongside building a solution. This mindset shifts the focus from immediate financial gain to knowledge acquisition. The goal is not to win or lose but to learn and adapt.
The Power of Knowing What's Next
When we ask, "What do we need to know next?" we're acknowledging that we don't have all the answers. We're admitting that there's more to learn. This humility is a powerful tool. It keeps us open to new ideas, new possibilities, and new directions.
By focusing on what we need to know next, we're able to validate our ideas before we invest too much time or money into them. We're able to pivot when necessary, and we're able to build products that truly meet the needs of our customers.
The Advantage of Options
The beauty of the 'test to learn' approach is that it gives us options. It draws out our assumptions and gets us to put them to the test. These learnings help us decide what to do next by being informed. They centre around understanding and are often done with user feedback. Validated assumptions and feedback from users are a powerful pair. It helps us move forward or pivot with confidence. By not leaving the validation of our solution to the end, we save resources and money.
Asking, "What do we need to know next?" is an underrated skill. This is a question that keeps us grounded, focused, and learning. It's a question that leads to "aha" moments and allows us to create products that truly resonate with customers.
When you're eager to solve a problem, take a step back and ask yourself, "What do we need to know next?" You might be surprised by the insights you uncover.
